Welcome back to my world, where dreams are for sale—and so is your financial stability. In my last post, I revealed how I connect with clients and build trust. Today, I’ll share my secrets for convincing clients to buy homes that are way beyond their budget. After all, my goal isn’t to help you find a home you can afford; it’s to help me find a commission I can’t resist.
Step 1: The Dream-Selling Technique
It all starts with selling you a dream. I’ll show you a beautiful, spacious home with a pristine backyard, a modern kitchen, and a walk-in closet big enough to fit your entire wardrobe. When you hesitate at the price, I’ll reassure you: “This isn’t just a house; it’s your future. And isn’t your future worth investing in?”
I’ll downplay the cost, emphasizing the “long-term investment potential” and the “equity growth” you’ll enjoy. I’ll even throw in some buzzwords like “seller’s market” and “low inventory” to make you feel like you’re missing out if you don’t act fast.
Step 2: The Fear of Missing Out (FOMO)
Fear is a powerful motivator, and I’m not afraid to use it. I’ll tell you stories about other clients who hesitated and lost their dream homes. “Just last week,” I’ll say, “a couple waited too long, and now they’re stuck renting. Do you want that to be you?”
I’ll also create a sense of urgency by mentioning “multiple offers” or “interested buyers.” Whether it’s true or not doesn’t matter—what matters is that you feel the pressure to act now.
I’ll always tell you ‘buy now, think later’ – because who needs logic when I need commission? High interest rates? ‘Perfect time to buy – most people can’t even qualify!’ Low rates? ‘Prices will skyrocket soon!’ My job isn’t to help you make smart decisions – it’s to make sure you panic before you realize what a terrible deal you’re getting. That fear of missing out? I brew it fresh daily. ‘Buy today or you will never be able to buy!’ Remember: your poor financial choices are my early retirement plan.
Step 3: The Budget Stretch
When you finally bring up your budget, I’ll nod sympathetically and then gently push you to “stretch a little.” I’ll remind you that “you can always make more money, but you can’t make more time.” I’ll even suggest creative financing options, like borrowing from family or dipping into your retirement savings.
Step 4: Why Show You a Good Deal When I Can Show Myself a Bigger Commission?
Welcome to the realtruth about house hunting—where your dream home is secondary to my dream paycheck. When I show you a house, rest assured—I’ve already vetted it for maximum co-op percentage.
If the selling brokerage dares to list a reasonably priced home while cutting into my precious commission, you’ll never even know it existed. Meanwhile, the house is perfectly fine—it’s just that my paycheck would be slightly less ridiculous, and we can’t have that. My Golden Rule: If My Commission Shrinks, So Does Your Interest. If, by some tragic accident, you do stumble upon a well-priced home with a lower co-op fee, fear not—I have a foolproof method to steer you away. The Bottom Line: Why would I show you a fair deal when I can show you an overpriced gem—one that you stretch your budget for and Istretch my bank account with? Your financial stability is temporary. My commission is forever.
By the time I’m done, you’ll feel like buying this house isn’t just a good idea—it’s the only idea. And that’s exactly where I want you.